AI video review · the five checks, both seats

Every sponsored video, reviewed before a brand sees it.

On ViewStage, no submission reaches a brand's queue until an automated review has checked it for FTC disclosure, brand safety, sponsor presence, production quality, and the campaign's own do's and don'ts.¹ The brand sees work that already cleared the bar. The creator sees exactly what passed, what didn't, and how to fix it — never a silent rejection. Humans make the final call.

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№ 02The part brands underestimate

The disclosure isn't only the creator's job.

The FTC's Endorsement Guides are blunt about it: when there's a paid relationship behind an endorsement, it has to be disclosed clearly — and the advertiser, not just the creator, can be on the hook for a partnership that wasn't disclosed properly.² For sponsored video specifically, the FTC's guidance says a disclosure buried in the description isn't enough: it should be in the video, and viewers are more likely to notice it when it's both shown on screen and said out loud.³

That's a hard thing to police by eye, deal after deal. So ViewStage checks it before a brand ever opens the video: the review confirms a disclosure is actually present and audible in the submission, not just typed into a caption.¹ It's one of five checks every submission runs through — and it runs on every submission, automatically, the same way every time.

№ 03What the review checks

Five checks, on every submission.

The review reads the whole video — the audio, the frames, and the text on screen — and runs the same five checks against each UGC submission before it's eligible to reach a brand.¹ Here's each one, in plain terms.

Submission review — automated checks

FTC disclosure present and audible
Brand safety — no NSFW, no competitor conflicts
Sponsor actually appears, by name
Production quality clears the bar
Campaign do’s, don’ts & required hashtags respected

Passed → brand queue

FTC disclosure present and audible
The review checks that a paid-partnership disclosure is actually in the video and audible — not just dropped in a caption a viewer has to expand.
Brand safety and competitor conflicts
It screens for unsafe content and for a competitor showing up where it shouldn't — the kind of conflict a brand would catch on the third viewing, flagged before the first.
The sponsor actually appears
A sponsored video that never clearly names or shows the sponsor isn't doing the job it was paid for. The review confirms the sponsor actually shows up — named or shown on screen.
Production quality clears the bar
A baseline quality pass so a brand isn't spending its time on submissions that were never going to ship.
The campaign’s own do’s, don’ts and required hashtags
Each campaign carries its own rules — required hashtags, things to avoid, things to include. The review checks the submission against the ones the brand set.

The review also scores how the submission covers the talking points the brand wrote into the campaign — the same ones the creator can read before filming. What it never sees is anything the brand didn't publish into the campaign, and whether the creative itself is right for the brand stays a human call.¹

№ 04The same review, two experiences

One review. Both sides get a fair deal out of it.

For brands

Nothing unreviewed reaches your queue.

Every submission clears all five checks before it shows up for you.¹ You're not the first line of QA on disclosure or brand safety — you're reviewing work that already passed it. You can still ask for a revision if you want a change, and your approval is what releases the escrowed payment.⁴ The review does the repetitive checking; you make the brand call.

You review → work that already passed → you approve → payment releases⁴

For creators

Published criteria. No silent rejections.

You're judged on the five checks above — criteria you can read up front, not a mood. When something doesn't pass, the review hands back the specific findings: what failed, where in the video it happens, and a suggested fix for each one.¹ From there it's a revision, not a dead end — you fix the flagged moments and resubmit. Nothing about your work disappears into “under review” with no explanation.⁵

You submit → findings with what / where / fix → you revise → you resubmit¹

№ 05Where the machine stops

The review screens. People decide.

The automated checks are a filter, not a verdict. They make sure nothing reaches a brand with a missing disclosure, a safety problem, or a broken campaign rule — and then a human makes the actual approval call on the work itself.¹ A creator never loses a deal to a checkbox they couldn't see; a brand never approves something it didn't look at.

Guardrails, not scripts.

The one thing the review is built not to do is force a script. The checks are guardrails — disclosure, safety, the sponsor's presence, the campaign's stated rules. The jokes, the pacing, the way a creator reads a product to their own audience: that stays theirs.¹ The point of catching the compliance problems automatically is so the creative part is the only part anyone has to argue about.

№ 06What the review costs

The review is in the 5%. There's no compliance-review bill.

There's no separate charge for the review, no per-check fee, and no compliance add-on. The five checks — plus matching, escrow, and payouts — are covered by a flat 5% on each side of the agreed price: a $1,000 deal costs the brand $1,050 and leaves the creator with $950, all of it on one receipt.⁷

That matters because the platforms brands usually compare against either bill a monthly subscription or take a cut out of the middle — and the screening, where it exists at all, is bundled into a subscription or a middle cut rather than shown as a separate, per-deal line. As checked June 2026: Fiverr takes a 20% seller commission plus a 5.5% buyer service fee; Collabstr charges creators 15% and brands a 10% hiring fee on its free tier; subscription influencer-marketing platforms typically start in the hundreds and run into the thousands of dollars a month, billed whether or not a creator ever gets paid.⁸ On ViewStage the review is part of the 5% — and the 5% is the whole price.

See the flat 5% on each side in full on the pricing page, or how the whole deal loop works in how it works.

ViewStage

Deal receipt · shown to both sides

Agreed deal price: $1,000.00
Brand service fee (5%): +$50.00
Brand pays: $1,050.00
Platform fee (5%): −$50.00
Creator receives: $950.00
ViewStage keeps: $100.00
Subscription: $0.00
Hidden markup: $0.00

No middleman was paid
in the making of this deal

№ 07Asked & answered

Straight answers about the review.

What does ViewStage's AI review actually check?

Five things, on every submission, before a brand sees it: that an FTC disclosure is present and audible, brand safety and competitor conflicts, that the sponsor actually shows up, production quality, and the campaign's own do's, don'ts, and required hashtags. It reads the audio, the frames, and the on-screen text. Humans make the final approval call.

Does it check FTC disclosure on influencer videos?

Yes — it's one of the five checks. The review confirms a paid-partnership disclosure is actually present and audible in the video, not just typed into a caption a viewer has to expand. The FTC's guidance is that a video disclosure should be in the video and is more likely to be noticed when it's both shown and said out loud.

Are brands liable for a creator's missing disclosure?

The FTC's Endorsement Guides state that advertisers, not just creators, can be held responsible for an endorsement that doesn't disclose a material connection. That's a large part of why ViewStage screens for disclosure before a brand ever opens the video. This is general information about the FTC's guidance, not legal advice — read the FTC's own resources, linked in the fine print.

What happens if a video doesn't pass the review?

It isn't silently rejected. The review returns the specific findings — what failed, where in the video it happens, and a suggested fix for each one — and the creator can revise and resubmit. It's a revision, not a dead end, and humans make the final call on every deal.

Does the AI judge a video against the brand's brief?

It checks the video against the campaign's published brief — the talking points, do's, don'ts, and required elements the brand set, all of which the creator can see before filming. It never sees private notes a brand didn't publish into the campaign, and the human reviewer makes the final call on the creative itself.

Does the review force creators to follow a script?

No. The checks are guardrails — disclosure, safety, the sponsor's presence, the campaign's stated rules — not a script. The jokes, the pacing, and the way a creator reads a product to their own audience stay theirs. Catching the compliance problems automatically is what leaves the creative part as the only thing anyone has to discuss.

Is there an extra fee for the AI review?

No. There's no separate review charge, no per-check fee, and no compliance add-on. The five checks — plus matching, escrow, and payouts — are covered by a flat 5% on each side of the agreed price. On a $1,000 deal the brand pays $1,050 and the creator receives $950, all on one receipt.

№ 08Admission

See the review from your side.

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